
"I was the first person to have a punk rock hairstyle" (V.W)

"Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well" (V.W.)
"I think dress, hairstyle and make-up are the crucial factors in projecting an attractive persona and give one the chance to enhance one's best physical features" (V.W)
En 1974, en Londres, Malcolm y Vivienne renombran la tienda "Too fast to live too young to die" como "Sex", hasta entonces era conocida como punto de referencia de la cultura y el revival "Teddy Boy" y comienzan a vender ropa y articulos bondage y fetish y todo lo que daría paso a la moda punk.
Sabe elegir a sus amigos,

Los sex pistols probaron a Johnny Rotten en la misma tienda. Todo lo que vino despues ya lo sabemos y Vivienne comienza a hacer historia en la moda.
"We based the look on rock 'n roll right from the beginning" (V.W.)

"I am attracted to people who make this effort in knowing what suits them - they are individual and stylish" (V.W.)
"My clothes are very popular in Japan" (V.W.)
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